Principal Secret Survey Sweepstakes
Official Rules
NO PURCHASE NECESSARY. A PURCHAS E OR PAYMENT OF ANY KI ND WI LL NOT INCREAS E
YOUR CHANCES OF WINNING.
1. Sponsor: Guthy-Renker, LLC, 100 N. Pacific Coast Highway, Suite 1600, El Segundo, CA 90245
2. Eligibility: The Principal Secret Survey Sweepstakes (the “Sweepstakes”) is open only to legal residents of
the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time
of entry (the “Entrant”) that received an e-mail from Sponsor inviting them to complete the Principal Secret
Customer Survey (the “Survey”). Employees of Guthy-Renker, its promotional agencies involved in this
Sweepstakes, and their parent and affiliate companies as well as the immediate family (spouse, parents,
siblings and children) and household members of each such employee are not eligible. The Sweepstakes is
subject to all applicable federal, state, and local laws and regulations and is void where prohibited.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules. Sponsor’s and
Administrator’s decisions are final and binding in all matters related to the Sweepstakes. Winning a prize is
contingent upon fulfilling all requirements set forth herein.
3. Timing: The Sweepstakes begins on or about November 9, 2023 at 12:00:00 AM Pacific Time (“PT”) and
ends on November 16, 2023 at 11:59:59 PM PT (the "Promotion Period"). Sponsor’s computer is the official
clock for the Sweepstakes.
4. How to Enter: Consumers that have previously purchased Principal Secret products (the “Entrant”) will
receive a link to the Survey from Sponsor. To enter, Entrant must complete the Survey in its entirety and
submit all answers to the survey question during the Promotion Period by clicking the “Done” button on the
survey form. Entrant must provide in the Survey Form the same e-mail address associated with their
Principal Secret account.
5. Prizes: Three (3) winners will each receive one (1) Principal Secret store credit (via digital gift card), worth
one hundred dollars ($100), redeemable on www.principalsecret.com only. The total approximate retail
value (ARV) for the promotion is three hundred dollars ($300).
Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole
discretion. Winner is responsible for all taxes and fees associated with prize receipt and/or use. Odds of
winning a prize depend on the number of eligible entries received during the Promotion Period.
Only one prize per person and per household will be awarded. Gift cards and gift certificates are subject to
the terms and conditions of the issuer. Prizes cannot be transferred, redeemed for cash or substituted by the
winner. Sponsor reserves the right in its sole and absolute discretion to award a substitute prize of equal or
greater value if a prize described in these Official Rules is unavailable or cannot be awarded, in whole or in
part, for any reason. The ARV of the prize represents Sponsor’s good faith determination. That determination
is final and binding and cannot be appealed. If the actual value of the prize turns out to be less than the stated
ARV, the difference will not be awarded in cash. Sponsor makes no representation or warranty concerning
the appearance, safety or performance of any prize awarded. Restrictions, conditions, and limitations may
apply. Sponsor will not replace any lost or stolen prize items.
Prizes will be shipped by Sponsor to the e-mail address provided by Winner. The e-mail address must be
the same e-mail address associated with Entrant’s Principal Secret customer account. Prizes will only be
awarded and/or delivered to addresses located within the 50 United States or District of Columbia. Failure
to comply with the Official Rules will result in forfeiture of the prize.
6. Prize Drawings: Sponsor’s selection of the potential Winners is final and binding in all matters related to
the Sweepstakes. Sponsor will randomly select the potential Sweepstakes winners from all eligible entries
received during the Promotion Period, on or around November 21, 2023. The potential winners will be
notified by e-mail to the e-mail address provided in the Survey form within five (5) days following the winner
selection. Sponsor shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk
e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact
information. If the potential winner cannot be contacted, is ineligible, fails to claim the prize within seven (7)
days from the time award notification was sent, or fails to timely return a completed and executed declaration
and releases as required, prize may be forfeited and an alternate potential winner selected at Sponsor’s sole
discretion.
Each potential winner will be required to sign and return a Declaration of Compliance, Liability Waiver and
where not prohibited a Publicity Release ("Declaration") and an IRS Form W-9 which must be received by
Sponsor, within seven (7) days of the date notice or attempted notice is sent, in order to claim the prize. After
returning the signed Declaration and providing the requested information within the required time, the
potential winner becomes a Winner. Receiving a prize is contingent upon compliance with these Official Rules.
Winners must allow eight (8) to twelve (12) weeks for delivery of prizes.
7. Release: By receipt of any prize, Winner agrees to release and hold harmless Sponsor, promotional
partners, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies,
and prize suppliers, and each of their respective parent companies and each such company’s officers,
directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of
action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of
participation in the Sweepstakes or receipt or use or misuse of any prize.
8. Publicity: Except where prohibited by law, participation in the Sweepstakes constitutes each Winner’s
express consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions
and/or hometown and state for advertising, trade, promotional or publicity purposes in any form of media
now known or hereafter developed, worldwide in perpetuity, without further notice, review or approval,
permission or compensation. If you do not agree to these terms, you should not participate in the
Sweepstakes.
9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any
part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper
functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor, in its
sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date
of discontinuance for any or all of the prizes offered herein. Sponsor reserves the right, in its sole discretion,
to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes
or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or
disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the
Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor
reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s
failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to
malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3)
unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human
error which may occur in the administration of the Sweepstakes or the processing of entries; (5) late, lost,
undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be
caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt
or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously
deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes,
if it is possible. No more than the stated number of prizes will be awarded. In the event that production,
technical, seeding, programming or any other reasons cause more than the stated number of prizes as set
forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated
number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of
action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually,
without resort to any form of class action, and exclusively by the United States District Court for the Central
District of California or the Superior Court of Los Angeles County, California; (2) any and all claims, judgments
and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering
this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted
to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and
consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and
all rights to have damages multiplied or otherwise increased. All issues and questions concerning the
construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of
the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in
accordance with, the laws of the State of California without giving effect to any choice of law or conflict of
law rules (whether of the State of California or any other jurisdiction), which would cause the application of
the laws of any jurisdiction other than the State of California.
12. Entrant's Personal Information: Information collected from entrants is subject to Sponsor’s Privacy Policy:
https://principalsecret.com/pages/privacy-policy
13. Winner List: For the Winner List, please send an e-mail to abobo@guthy-renker.com with "ATTN: Principal
Secret Customer Survey Sweepstakes Winners List” in the subject or send a request with your name and e-
mail address to "ATTN: Principal Secret Customer Survey Sweepstakes Winners List,” Guthy-Renker, LLC, 100
N. Pacific Coast Highway, Suite 1600, El Segundo, CA, 90245. Requests for the names of winners must be
received no later than May 31, 2024.
© 2023 Guthy-Renker, LLC. All rights reserved.